Meilong Jewelry Industry Revitalization Road: Renewing the Old Market, Improving the New Park, and Empowering E-commerce
If more than 10 million yuan is invested to renovate the Dongyi Jewelry Trading Plaza (hereinafter referred to as "Dongyi Market") in Meilong Town, Haifeng County, Shanwei, what effect will be achieved? This idea is becoming a reality. Recently, Zeng Qiusheng, general manager of Dongyi Market, showed a set of renderings to reporters. From the renderings, it can be seen that the future Dongyi Market is high-end and magnificent, not inferior to the jewelry specialty areas of iconic shopping malls in core cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
"Renewing the old market is the first step in the revitalization and development of the jewelry industry in Meilong Town, Haifeng County. Next, Meilong Town will further improve the park supporting facilities of the Haifeng Jewelry Industry Environmental Protection Cluster and strengthen the industrial chain; at the same time, it will rely on the empowerment of the e-commerce industry to increase product sales." Li Lianqing, secretary of the Meilong Town Committee, introduced.
▶ Dongyi Market
More than 10 million investment in renovation to activate the 15-year-old market
Dongyi Market is a long-established jewelry trading market in Meilong Town, Haifeng County. It is located in the core area of the town. It was built in 2006 and has a construction area of 10,000 square meters. At its peak, more than 140 jewelry companies gathered here.
The market was originally designed as a jewelry trading distribution center, and combined with nearby jewelry processing factories, a front-store-back-factory model was established. After 15 years of development, Dongyi Market has not only become a famous local trading distribution center in Meilong Town, but also sells jewelry products to cities in the Greater Bay Area such as Guangzhou and Shenzhen, and even exports to Southeast Asia and Europe.
Why redecorate? Zeng Qiusheng said: "After 15 years, the decoration of the market has become outdated and cannot highlight the image of the jewelry industry in Meilong Town. Therefore, with the support of government departments, we are preparing to redecorate and create a new highlight of the jewelry industry in Meilong Town."
Will the rent increase after the redecoration? Zeng Qiusheng introduced: "After the renovation, the rent will not increase according to the previous lease agreement, and nearby merchants are also welcome to settle in the new trading market." According to the plan, the design planning of Dongyi Market has been completed in November. After the preparation before the renovation, it can be completed 5-6 months after the official start of the renovation. At that time, a brand new and beautiful Dongyi Market will be ushered in.
Li Lianqing introduced that there are more than 3,000 jewelry companies in Meilong Town, with an annual output value of at least 15 billion yuan. In addition to Dongyi Market, Meibei Industrial Zone and Fugao Industrial Zone are also distributed. The latter two are mainly processing enterprises, and they will gradually be guided to embark on the road of branding in the future.
▶Haifeng Jewelry Industry Environmental Protection Cluster
Enterprises that could not be introduced in other counties and districts due to environmental protection were recommended to enter the park
The Haifeng Jewelry Industry Environmental Protection Cluster is located in Daqianxi, Meilong Town, Haifeng County, with an area of about 800,000 square meters and 15 factory buildings have been built. The park has a total investment of 3 billion yuan and is positioned as a gold and silver jewelry and product electroplating aggregation base integrating R&D, design, production and manufacturing, display and trading, and sightseeing tourism.
Nearly 10 companies in the park are doing decoration and preparing to enter. It is worth mentioning that as the park's functional supporting facilities continue to improve, the effectiveness of its industrial environmental protection cluster area has emerged. "A company producing energy-saving batteries in Jiangxi is making preparations before settling in. They were recommended by other counties and districts in Shanwei City because other counties and districts do not have large environmental protection industrial parks and cannot meet their electroplating needs." The relevant person in charge of the park introduced. The person in charge introduced: "This company is progressing very fast. They are currently renting an office nearby. The laboratory in Shenzhen has completed the preliminary experiments. We actively cooperate with their work and will soon be able to settle in the park."
Previously, the Haifeng County People's Government issued the "Implementation Measures for Several Preferential Policies in the Haifeng Jewelry Industry Environmental Protection Cluster Area", which provides a series of preferential policies for enterprises entering the park and meeting the conditions, including factory configuration, handling procedures, enterprise technological innovation and technological transformation, industrial transformation and upgrading application subsidies and special fund support, merchant service protection, factory loan interest subsidies, tax incentives, etc. With the continuous improvement of the park's supporting facilities and these preferential policies, more and more jewelry industries are gathering here.
▶E-commerce empowerment and brand building
Meilong jewelry industry aims at the "1,000 acres and 10 billion" platform
The fourth floor of the Haifeng jewelry industry environmental protection cluster area has been decorated into a jeweled exhibition hall. According to the staff, in addition to exhibiting and selling products, it also allows e-commerce anchors to do live broadcasts here. "When the park opened, 'Colorful Jewelry' was live broadcast here, and the sales of a single show exceeded 1 million yuan."
Colorful Jewelry is a local gold and silver jewelry brand in Meilong Town, Haifeng County. It is not only engaged in the production and sales of gold and silver jewelry, but also involved in the field of e-commerce live broadcast in the past two years. Through live broadcast, not only the products are sold to more provinces and cities in the country, but also the popularity of the products is improved.
Li Lianqing introduced that in the next step, Meilong Town encourages enterprises to expand sales channels through e-commerce live broadcasts; at the same time, it also encourages enterprises to form alliances, and the benchmark enterprises in the alliance lead small and medium-sized enterprises to launch explosive products, driving the overall sales of the industry.
"Of course, the most important thing is to make a breakthrough in branding. In the future, we also plan to help and encourage processing companies to go the branding route through forums, industry exchange activities, etc. Only in this way can we generate brand premium and achieve high added value of products," Li Lianqing introduced.
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