Create a veritable "China Jewelry Capital"

 

After years of development, the gold and silver jewelry processing industry in Meilong Town, Haifeng County, Shanwei City, Guangdong Province, China, has become the “pillar” of Meilong’s wealthy and strong town, and the “locomotive” of economic and social development. In recent years, under the leadership of party building, Meilong Town has effectively and effectively promoted the transformation and upgrading of the gold and silver jewelry processing industry, gradually embarked on the road of branded, refined and high-quality development, and achieved comprehensive revitalization and development.

Meilong Town YA XIN YI Jewelry Co., Ltd. (www.yxyhk.com) is a jewelry processing enterprise focusing on foreign trade. It has been in business for 26 years. Its products cover design and development, manufacturing, exhibition and trading, etc. The annual production of silver jewelry is about 4 tons, with an annual output value of more than 20 million Yuan is a relatively influential local silver jewelry manufacturer. Cai Ruxiang, chairman of Yaxinyi Jewelry Co., Ltd., said that the company mainly produces bracelets, rings, necklaces, gifts and other silver jewelry, with more than 10,000 styles. The products are mainly sold to Europe and the United States and other countries. Although affected by the epidemic in recent years, the orders of jewelry factories are relatively stable. I have improved the efficiency by updating the equipment. At present, there are more than 50 people in the whole factory, and the production volume is equivalent to the production volume of more than 200 people a few years ago. In terms of sales, online and offline methods are used to increase the order volume.

The factory workers believe that choosing a factory with strength and stable production for employment is undoubtedly giving themselves an "iron rice bowl". It is relatively difficult to choose a career during the epidemic, and her current economic income makes her livelihood worry-free.

The company worker, Mr. Li, said that I have been working in this company for 5 years. I am mainly responsible for the welding of silver jewelry. I can get a monthly salary of 6,000 yuan, and my income is relatively stable. At present, I am not worried about employment opportunities. Because as long as you have the craftsmanship of jewelry making, you can live without worrying about working in Meilong.

Jade streamer, gold and silver glow. After years of development, Meilong's gold and silver jewelry processing industry has gradually expanded its team. At present, it has 3,000 gold and silver jewelry processing enterprises and supporting enterprises, forming a chain of jewelry research and development, design, processing, production and sales. The complete industrial chain of supporting services such as equipment and accessories has attracted more than 55,000 employees and has become a "stable chain" for the county's employment development and social prosperity.

Competition is a catalyst for progress. In recent years, Meilong Town, led by party building, has enabled the jewelry industry to explore a new path of "production + base + e-commerce" in the fierce international market competition, cultivate new foreign trade formats and new kinetic energy, and promote the transformation of Meilong Town's jewelry industry. upgrade. At present, the sea urchin and yellow cross-border e-commerce incubator has emerged as the times require. Nearly 100 companies have established jewelry sales online stores on Amazon, AliExpress, SF Express and other websites, and online sales are booming. Liu Yuanhui, deputy mayor of Meilong Town, said that in recent years, in the face of the impact of the global epidemic, our town has adhered to the general working principle of seeking progress while maintaining stability in accordance with the goals and requirements of "preventing the epidemic, stabilizing the economy, and ensuring safety in development". Haifeng jewelry industry environmental protection gathering area and Dongyi jewelry trading plaza platform construction, the introduction of Kuaishou live broadcast base, sea urchin yellow cross-border e-commerce incubator, Mita new media e-commerce incubation base, and the establishment of three group standard regional brands of Meilong jewelry released to actively promote the high-quality development of the jewelry industry.

Despite the impact of the epidemic, the jewelry industry in Meilong Town is still in a good state of development. The value is about 11.7 billion yuan, a year-on-year increase of about 15%. The town's jewelry industry taxes and fees increased by 35.59% year-on-year, of which 7,723 small-scale taxpayers (including enterprises and individual industrial and commercial households) in the town's jewelry industry enjoyed the VAT exemption policy of 17.55 million yuan.

Looking back, the gold and silver jewelry industry in Meilong is full of prosperity; looking forward to the future, the gold and silver jewelry industry still faces opportunities and challenges. The majority of Meilong gold and silver jewelry practitioners said that they will continue to improve the technical content of the industry, establish brands, create famous brands, and create a veritable "China Jewelry Capital", which will boost the high-quality economic development of Haifeng.

Meilong Town said that it will pay close attention to the breakthrough point of Meilong jewelry industry improvement, promote enterprise expansion and efficiency, and improve brand awareness; fully tap emerging industries such as sea urchin yellow cross-border e-commerce, new media e-commerce, etc., to enhance the industry Development stamina; insist on grasping both the stock and the increment, go all out to strengthen and expand the industrial economy, and provide strong support for the realization of "economic stability".